CART CHRONICLES
The LA celebrity brand map 2026: can you shop celebs' own stores in LA?
A lot of the celeb brands you scroll past in Taiwan are on a street you'll stroll down some afternoon in LA. This lists the celeb brands you can shop and eat in LA, and how to tell founder from partner from just-the-face. You can go, but the star usually isn't working the register >_<
Translated from Jasmine’s original Chinese. The illustrated slides are on the interactive reader.
Key points
- Three ways to shop celebrity brands: their own stores, Sephora only, or their restaurants and cafés
- SKIMS, Good American and The Row all have LA stores
- Figure out whether the celebrity still runs it or has sold it
- Some have closed or are changing, so check before you go
Full text
Three ways to shop
With their own stores: SKIMS, Good American, Savage X Fenty, goop, The Row. Sephora only: rhode, Rare Beauty, Fenty Beauty. You can eat at: Max & Helen's, Hilltop, Trejo's, Nobu, Andys, SUR.
How to tell if the celeb actually runs it
Founder, founded it and sold it but still involved (rhode sold to e.l.f.), stepped back behind the scenes (Rihanna became executive chair), partner (Issa Rae joined Hilltop in 2019), collab or endorsement: very different things. Check the About page on the website first.
SKIMS: LA has two stores now
Founded in LA in 2019 by Kim Kardashian and Jens Grede; the Sunset Blvd flagship opened in April 2025, and a second store opened at the Americana at Brand in Glendale in October 2026.
Good American: sizes 00 to 32 on the rack
Founded by Khloé Kardashian and Emma Grede, with its first store opening in Century City in 2023; the denim bar has every size in stock, and the fitting rooms have touchscreens so you can call staff for another size.
Savage X Fenty
Rihanna's lingerie brand, launched in 2018, opened its first LA store at Westfield Culver City in 2022; now there's one at the Glendale Galleria too, so you can pair it with SKIMS on the same day.
goop: started as an email newsletter
Gwyneth Paltrow's lifestyle brand opened its first permanent store at Brentwood Country Mart in 2017: skincare, clothes, home, plus a wellness counter that feels like a pharmacy.
The Row: walking in feels like someone else's home
The Olsen sisters founded it in New York in 2006, and the first store opened on Melrose Place in 2014, with a courtyard and a reflecting pool and barely any signage; closed Sundays, appointments available, luxury-level prices.
Shop the beauty at Sephora
rhode entered US Sephora in 2025 and 19 European countries on 9/30/2026, but still has no permanent store; Rare Beauty is headquartered in El Segundo; Fenty Beauty is at Sephora too, so find a bigger store and try them all at once.
Max & Helen's: a diner named after the founder's parents
Phil Rosenthal and Nancy Silverton opened it on Larchmont in November 2025, with breakfast all day; no reservations, Saturdays can mean a four-hour-plus wait, so go early on a weekday.
Hilltop Coffee + Kitchen
A neighborhood coffee shop two founders opened in View Park in 2018; Issa Rae joined as a partner in 2019, and the flagship is in Inglewood. The signature is Issa's Morning Ritual latte.
Trejo's Tacos
The face that plays the bad guy in so many movies opened a super-friendly taco shop; there are locations in Hollywood, on La Brea and at the Farmers Market, and the bestseller is the Steak Asada Taco.
For nights out: Nobu, Andys, SUR
De Niro is one of Nobu Malibu's co-founders, so book ahead; Andys is Anderson .Paak's '70s-style restaurant, which doesn't get going until after 9:30; SUR is the one from Vanderpump Rules.
Closed or in flux
Hart House closed all its LA locations in 2024, PUMP closed in 2023, and TomTom went up for sale in March 2026; Erewhon's celebrity smoothies change every season. Check before you go.
Can you buy them in Taiwan?
Good American's official Taiwan retailer is Asport; rhode and SKIMS have no physical stores in Taiwan; Sephora left Taiwan in 2023. If someone online says they sell it, check that they're officially authorized first.
Three half-day routes
Breakfast on Larchmont → The Row on Melrose Place → SKIMS on Sunset → Andys at night; Good American in Century City → goop in Brentwood; two in one trip in Glendale.
Two-city mirror
In Taipei, a celebrity brand is an Instagram story and 'anyone want to split a proxy order?'; in LA, 'it's a place you can walk into.'
Places in this story
In this series
- LA's it activewear brands, 2026
- The LA activewear brand guide
- The LA water bottle brand guide
- The LA skincare brand guide
- The LA Tesla model guide 2026
- How is skincare in LA different from Taiwan?
- Know your skin before you fill your bag.
- Souvenirs to take from LA to Taiwan
An original JSLALALAND field guide by Jasmine Chang (@jslalaland).