Central · Landmark · Book P.150–151
Rodeo Drive
About
Rodeo Drive is Beverly Hills' luxury strip: the three blocks between Wilshire and Santa Monica Blvd are flagship after flagship, Chanel, Hermès, Gucci and more. At the south end, Two Rodeo is a cobblestoned, European-style lane, with the Beverly Wilshire on the corner. Pretty Woman made it even more famous.
Jasmine says
A synonym for Beverly Hills luxury: under two miles with over a hundred top brands, and the best stretch is between Wilshire and Little Santa Monica.
More like a film set; no need to treat it as a full shopping trip.
Insider tips
- The city garage (Dayton Way & Canon Dr) is free for the first two hours
- Snap Two Rodeo's European cobblestone lane and the Via Rodeo street sign
- Grab a seat at 208 Rodeo Café on the corner and people-watch
- June's Concours d'Elegance classic-car show is the event of the year
Jasmine’s notes
- Beverly HillsThe street of Vivian's 'Big mistake. Huge.' That boutique is long gone, but the whole street still looks like the movie; Beverly Hills Cop shot here too.Order: Cross the street from the Beverly Wilshire entrance and you're there
- Address
- Rodeo Drive, Beverly Hills, CA 90210
- Hours
- 10:00–19:00 (varies by shop)
- Website
- rodeodrive-bh.com →
Where I wrote about it
- Every LA Itinerary
- The LA shopping calendar
- So THAT's where the movie was shot | The LA film location map 2026
Open on the interactive map →Open in Google Maps →The full page on the LA Guide →