CART CHRONICLES
Laurel Supply × Erewhon
On Santa Monica Blvd in WeHo, one block takes you from 'LA's most famous grocery store' to 'LA's newest of 2026.' Not about which is better; about understanding which LA each one is.
Translated from Jasmine’s original Chinese. The illustrated slides are on the interactive reader.
Key points
- Erewhon is for grabbing a cup and going; Laurel Supply is for sitting down to eat
- Laurel Supply is in a 1942 building, so look up at the wood-beam ceiling
- Neither is cheap: one smoothie costs as much as lunch
- Parking in WeHo is rough, so walk if you can
Full text
01 | Why do these two get mentioned together?
Erewhon WeHo opened in February 2026 at 8550 Santa Monica Blvd; Laurel Supply soft-opened in May at 8445, about a block away, and spread on social without a press release.
02 | Erewhon: a grocery store that became shorthand for wellness
Founded in Boston in 1966 and moved to LA in 1969; in 2022, Hailey Bieber's collab smoothie turned 'grabbing one at Erewhon' into an LA lifestyle.
03 | Laurel Supply: half grocery store, half restaurant
From the same team as Laurel Hardware and Ysabel: bread, sushi, a butcher, a matcha bar, a pizza oven, juice in glass bottles, all under one roof, and the big pitch is no seed oils.
04 | Look up at the ceiling
This 1942 building was once the furniture showroom run by photographer Herb Ritts's parents, and the wood-beam ceiling, stone fireplace and mezzanine are all still there.
05 | Same thing, two approaches
Erewhon smoothies start around $20, good for grabbing one and going; Laurel Supply smoothies are $16 and the hot-food combo is $24, good for sitting down to a real meal (May 2026 prices).
06 | An afternoon on Santa Monica Blvd
Have lunch at Laurel Supply, walk one block west to Erewhon for a smoothie to go; for dinner, the same team's Laurel Hardware is a few minutes' drive east.
07 | Which one are you in the mood for today?
Want the most viral smoothie and to see what's trending in wellness → Erewhon; want to sit down to a proper meal in a pretty old building → Laurel Supply.
08 | Does LA need a 'second Erewhon'?
Some call it a dupe, others say it's a different thing entirely. In LA, what you eat and where you buy it increasingly says 'this is the life I want to live.'
09 | Real talk
Neither is cheap; one smoothie costs as much as lunch. 'No seed oils' is the store's claim, not medical advice. Parking in WeHo is rough, so walk if you can.
10 | Two-city mirror
Taipei's upscale grocery stores are in department store basements; LA's are out on the street in the sun. 'In Taipei, the grocery store is where you buy food; in LA, it's a lifestyle.'
Places in this story
In this series
- Move over, Erewhon — LA's new luxury grocery obsession
- Why is everyone photographing a grocery store that never advertised? What we're really buying is a place we want to linger
An original JSLALALAND field guide by Jasmine Chang (@jslalaland).