West Hollywood · Spot · Late morning · Book P.76–77
Alfred Coffee
About
Alfred Coffee opened on Melrose Place in 2013, and its "But First, Coffee" wall made it an Instagram sensation; there are lots of locations now. The Melrose Place shop is the original, on a quiet tree-lined lane, and the iced vanilla latte and matcha latte are the classics.
Jasmine says
Where 'But First, Coffee.' began: a converted 1925 house (once a ballroom dance hall) with black-and-white geometric tile, a leafy patio and a neon wall. It grew from a neighborhood shop into the shared language of creatives worldwide, and nearly every customer is in LA's creative industries.
Where 'But First, Coffee' began: the most photogenic cup on the leafy lane of Melrose Place.
Insider tips
- 'Want to run into someone in LA? Order a coffee at Alfred'; you really will
- The Iced Vanilla Latte is the evergreen favorite
- The Cloud Dream (espresso or matcha) has foam like a work of art
- The Chagaccino mushroom latte: the wellness signature
- Order: Iced vanilla latte
- Order: Matcha latte
- Order: Photo at the "But First, Coffee" wall
Jasmine’s notes
- Silver LakeThe same team as Cafe Matcha, one of the stops on the Silver Lake matcha street along Sunset Blvd; the address info is older, so double-check before you go.
- Address
- 8428 Melrose Pl, Los Angeles, CA 90069
- Website
- alfred.la →
- Best time
- Late morning
Where I wrote about it
Open on the interactive map →Open in Google Maps →The full page on the LA Guide →