CART CHRONICLES
The Ultimate Erewhon Survival Guide: What to Actually Buy (and Flex)
You think you're grocery shopping; you're actually socializing. The smoothie is a liquid business card. What to actually buy and drink at Erewhon, so your money goes where it counts.
Translated from Jasmine’s original Chinese. The illustrated slides are on the interactive reader.
Key points
- The apples are lined up neater than your life plan
- A celeb smoothie is a liquid business card; it turns more heads than a Hermès
- The permanent classics: Strawberry Glaze, Coconut Cloud
- The matcha line: the black sesame matcha is the insider's secret
- Never scoop the hot bar yourself and weigh it; at $20+/lb, it's instant social death
- For sushi, the Spicy Salmon Crispy Rice, no-brainer
- Checkout is the most dangerous zone; Sea Moss Gummies claim to be the secret to glowing skin
- Don't just follow the hype; know what you actually need
Full text
The Erewhon spend-and-survive guide
The survival guide to LA's 'fairy tax': what to actually buy, eat and drink at Erewhon. The Ultimate Erewhon Survival Guide: What to Actually Buy (and Flex).
Cracking Erewhon's code
You think you're grocery shopping; you're actually socializing. The Clean Fit Social Runway. Decoding the $200 faith account: honey, even her greens are more refined than yours; the apples are lined up neater than your life plan. If you're going to max out the receipt, at least spend it where it counts.
The celeb collab smoothie universe
Walk down the street with this cup and it turns more heads than a Hermès; you're not just drinking a smoothie, it's your 'liquid business card.' Med-spa-level ingredients: collagen, hyaluronic acid, pearl powder, sea moss gel (92 minerals). The $20+ Liquid Name Card.
The permanent smoothie classics: The Permanent Legends
Strawberry Glaze, the classic beauty pick; Malibu Mango, tropical vibes; Coconut Cloud, the dreamy one; Pasadena Rose, elegant rose: the four permanent legends of the Erewhon Tonic Bar.
A survival guide to LA's viral smoothies
Are you drinking the ingredients, or the status? The A-list buzz series: Lisa's Thai tea, Kendall's Peaches & Cream, Sabrina's Short n' Sweet, Olivia's good 4 u; the supermodel goddess series: Gisele, Miranda Kerr's Kora Glow, Winnie's Island Glow, Bella's Kinsicle.
LA-only smoothie list
Local plus practical: Shay Mitchell's de-puff, Becky G's Swirl-Chata, KATSEYE's $22 liquid meditation; the practical life-support picks: Sofia's Sweet Cherry for sleep, Kourtney's Poosh Detox, Emma's Coffee Caramel for a boost. Carrying Erewhon is still a status thing; don't just follow the hype, know what you need.
Matcha Selection
Peak functional ritual: Island Matcha (Rishi + pineapple-mango base + raw honey), Vanilla Matcha smoothie (collagen ×2 + MCT), Black Sesame Matcha (the insider's secret, $12), Strawberry Matcha (gorgeous and bittersweet, $9).
The priciest buffet: the hot bar and grab-and-go
Never scoop the hot bar yourself and weigh it ($20+/lb, instant social death)! The art of the hot bar box: protein is a must, plus your sides; the peak of grocery sushi: the Spicy Salmon Crispy Rice, no-brainer; lazy grab-and-go: the Turkey Bacon Wrap, hailed as out-of-this-world good.
Wearing your healthy attitude
The fashion merch: carry an organic cotton tote to the store and your aura goes straight to the ceiling; Morandi-toned tumblers, cozy athleisure & caps, quietly announcing your quality of life. Even the grocery store is a fashion accessory.
Temptations in the Checkout Zone
Erewhon's most dangerous zone: fairy-only desserts (matcha overnight oats, raw vegan cheesecake), peak souvenirs (Erewhon popcorn, dried mango), mystical beauty snacks (Sea Moss Gummies, the legendary secret to supermodel glow).
Places in this story
In this series
Read it with the slides →The illustrated version on the LA Guide →
An original JSLALALAND field guide by Jasmine Chang (@jslalaland).